3 March 2015 – 15 December 2016
In addition to the centenary of the First World War, the end of the Second World War is also being commemorated around the world in 2015.
As the Second World War continued, Australia faced a severe reduction in manpower, capital assets, food and goods, and transport difficulties. As a measure to cope with these demands, rationing regulations were introduced in Australia. A campaign to encourage donations to war loan funds, and participation in all types of work to assist with the war effort also began.
In Demand examines advertisements that featured in Australian women’s magazines during the Second World War, and the ways in which they promoted the war effort of companies and civilians, patriotism, and a shift in marketing women’s products.